Airbnb superhost is generally considered an elite status amongst hosts but it can become a liability in no time if you are not prepared for what it entails.
What is the Airbnb superhost status?
Airbnb superhost is the badge of honour for the hosts who meet specific criteria. In short, it is like a reward for the top hosts to differentiate them from less successful ones.
The requirements to become a superhost are strict. But once you reach the particular stage, then Airbnb rewards you with superhost badge which is a visual symbol of trust and credibility.
This badge bringing more business and opportunities since 2016 towards the most devoted hosts on Airbnb.
Reasons to launch the superhost program:
Airbnb’s top host program launched in 2016 and the thought behind the concept of superhost status is to reward trusted and credible hosts.
At the same time, this program provides a trust worthy experience to the travellers as well.
If you visit the platform, then there are hundreds of hosts with 4.5+ stars. So, in this situation, it is tough for the guest to choose a credible service.
The superhost program categorizes the top hosts from the other 80% population. It fills up the gap and makes it easy for travellers to choose the best service providers.
Benefits being an Airbnb superhost:
More listing views
The superhot status has become the need for host survival on this vacation rental platform.
There are many vacation rental websites like Airbnb but often they lack the trust worthiness and customer service which Airbnb offers to the users.
One of the proven benefit of Superhost status is more listing views as your listing will appear higher in the search on Airbnb.
Higher occupancy and revenue
Airbnb promotes through search results, emails, and many other ways. There is even a filter to find the properties from superhost status.
Surprisingly, Superhosts on average charge less nightly rate as per the research published by Airdna.
Clearly, Superhosts have better balance between occupancy and nightly rate.
Get exclusive rewards
For the starter superhost, Airbnb offers $100 travel coupons every year.
Apart from this, every superhost is eligible to get $100 referral bonuses at the time of new sign-ups. Above all, the amount increases by 20% if the new referral signs-up as a host or superhost.
What are the requirements to earn a superhost status?
“Don’t be just a host, be a superhost.”
Airbnb Superhost Criteria
The four criteria to become an Airbnb Superhost are:
- Host a minimum of 10 stays in a year
- Maintain a 90% response rate or higher by responding to guests quickly
- At least 80% 5-star reviews
- <1% cancellation rate, this effectively means 0 cancellation for 100 reservations excluding (excluding extenuating circumstances)
What you need to know:
- There is no minimum tenure to become a Superhost. As long as you meet all the criteria by the assessment period (which takes place every 3 months), you can earn Superhost status.
- Every time Airbnb checks that you’ve met the Superhost criteria, it will look back over your past year of hosting to review your performance.
- Quarterly assessment starts on April 1st, January 1st, July 1st, and October 1st.
- Only the primary hosts are eligible to get the superhost status.
Tips to get the Airbnb superhost badge:
Here are some tips that could help you get the superhost badge.
Complete the listing correctly and try not to copy-paste info.
Optimize the listing to increase the click-through rate.
Get the professional photos of the property and set fewer prices if you aren’t getting bookings.
Offer seasonal discounts to attract more guests.
Keep the place super clean.
Provide excellent guest experience to ensure the 5-star rating.
Answer the queries instantly within 24 hours.
Adjust the setting of the property to reflect the seasonal change.
Being an Airbnb superhost
Being an Airbnb superhost, you are expected to meet the following guidelines;
- Hosts don’t claim any association with any of the representatives of the Airbnb. In this case, then it will be a misrepresentation of the association.
- Don’t use the badge with services that are false, misleading, offensive, or illegal.
- It is prohibited to commercialize the superhot badge with any third-party platform or website for any activity.
Can hosts lose superhost status?
Yes you can loose it any of the evaluation cycle but not before that.
For example, if you become a superhost in July 1st evaluation, you will stay a superhost until the next cycle i.e. October 1st.
Factors that are limiting hosts from qualifying for Airbnb superhost status:
According to the survey, in 2017, there were 2.2 million hosts on Airbnb. However, out of these 2.2 million hosts, only 19.4% (392,000) qualified for the Airbnb superhost status.
Now, the question that arises here that;
What was the reason for the disqualification of 1.6 million hosts?
Here are the reasons:
Low reservations: Out of 2.2 million hosts, 1,271,000 hosts didn’t meet the minimum ten reservation criteria. The ratio of these hosts is 78%.
Low ratings: 216,000 hosts didn’t meet the requirement of an overall 4.8 or higher rating. So, only 37% of hosts (129,000) had a more than 4.8 stars rating.
Slow response: Response rate is another main factor in getting the Airbnb superhost badge. 67,000 hosts didn’t respond the 90% of the queries within 24 hours of the question.
Cancelations: And almost 45,000 hosts cancelled the bookings within one year, or they removed their listing.
Airbnb superhost status is worth putting the time and effort and it is undoubtedly adds quality and performance to make the listing profitable.
So, people who treat the Airbnb listing as a business should strive to get the superhost badge in the first quarter of starting to host on Airbnb.